If you were ever curious as to what a retired Dutch kickboxer does after he retires other than train the next crop of champions, look no further than what goes on in Japan. In Japan, being famous means a lot more than it does in other places, as long as you have the attention of the people, you are worth piles of money. Ask Bob Sapp about that.
Ernesto Hoost is known as "Mr. Perfect" and holds four K-1 World Grand Prix Championships, which is something the Japanese fans are not going to forget any time soon. Even though Hoost hasn't participated in K-1 for a few years now, he is still popular with the Japanese people, so enter this latest ad featuring Mr. Perfect. It is for Reebok's ZIGCAMP campaign and, well, the video speaks for itself.