On Friday, Bellator Kickboxing made its debut on Spike TV. The event, taped the prior Saturday in Italy, aired after Friday's Bellator MMA event. The show featured what looks to be the future stars of Bellator's kickboxing branch including Raymond Daniels, Kevin Ross, Karim Ghajji and Denise Kielholtz. All of the above had a winning night, while the main event saw Melvin Manhoef upset by Alexandru Negra in an exciting battle.
The debut for Bellator Kickboxing clocked in at 360,000 viewers, according to Bellator officials. Compared to what kickboxing had been doing prior on Spike TV, the nature of tape delay, the internet and spoilers, as well as a late start time after an already long night of fights, this number seems right in line with what kickboxing had been doing on Spike TV. Here's to hoping for live events (or at least closer to live) in the future and I'm willing to bet that we'll see Bellator Kickboxing grow with time. The action speaks for itself, frankly, people just need time to see the fighters.
UPDATE: Bellator has passed along more information on the ratings, including the peak numbers and the first hour. The first hour saw 464,000 viewers while the peak viewers was 730,000.