Enfusion has been giving away their content for a while now, but as most understand, giving stuff away for free without huge sponsorships isn't always the greatest business model. Enfusion will now make the move to a paid format for both their live events and their library. It's an interesting move in an age when digital networks and VOD subscriptions have become increasingly normal for companies with a big library. WWE has been slowly crawling to two million subscribers with their WWE Network, UFC has been acquiring content like crazy for UFC Fight Pass, but when it comes to smaller organizations it's never clear if this is the "right" or wrong move.
Enfusion is charging 4.99 euros a month ($5.57) for a subscription to the library as well as 4.99 euros per live PPV event. From the time that I've been running a kickboxing site there have been promotions offering online PPVs that have looked to partner with us, outside of those crazy stacked early GLORY events none of them really sold anything. From the conversations that I've had with other people within the business they seem to agree that online PPVs simply do not sell. In this case, depending on the lag time between when Enfusion Live airs a live show and when they add it to their library, a patient fan could simply have a VOD subscription and be fine. So while I understand subscribing to the VOD service, I kind of wish that the live events were mixed in with it as well.
That being said, their introductory offers are generous, to say the least. For right now it's 4.99 euros for one month, 24.99 euros for six and 49.99 euros for twelve. As a part of this introductory offer, paying for one month gets you three months, paying for six gets you nine and paying for twelve gets you fifteen. If anything, this feels aimed at the hardcore Enfusion Live fan. So if that's you, then, well, you've already subscribed.
On top of that, Enfusion Live will be running their 40th numbered event this weekend in Spain.
Enfusion 80kg Championship Bout
Hichem El gaoui VS Rafael Carzola
Enfusion 72.5kg Championship Bout
Tayfun Ozcan VS Jonay Risco
Elam N Gor VS Philippe Salmon
Maximo Suarez VS Diogo Calado
David Rodriguez VS Emidio Barone
Rita Marrero VS Lizzie Largeilliere
Rafa Del Toro VS Gil Silva