When it comes to Kickboxing, there is nothing hotter right now that GLORY Sports International, best know for the GLORY Kickboxing events. GLORY houses some of the Kickboxing world’s greatest talents and have been putting on some of the best shows in the sport for over a year now. GLORY began when Pierre Andurand and Marcus Luer teamed up with Golden Glory, who had some success with their own Ultimate Glory and Glory World Series events, to make the promotion that we know now, and since then it has been growing rapidly into one of the top combat sports leagues in the world.
LiverKick sat down with GLORY Sports International’s CEO, Andrew Whitaker, to discuss all things GLORY and what is in store for the promotion in the near and far future. Whitaker initially served on the board of directors for GLORY Sports International before transitioning to the CEO position this January and it has been an interesting transition for him, coming from a background in entertainment and sports entertainment, previously working at Kings Highway Media and most notably for WWE. His career within the WWE spanned many years and many positions, placing him in a rather unique position when it comes to producing sports entertainment television and expanding a business on an international scale.
The transition for Whitaker was one that forced him to get down and really learn about the business before he took the reins of the company this year. “Obviously there was a period of immersion to all things GLORY kickboxing. As you know, I obviously worked in entertainment for many years, albeit working with the sports business as well with my former employer. It was more the sports and entertainment businesses, as it was more efficient to do so. In that sense, the licensing people in sports, the live events people in sports on a global basis, the media rights people in sports on a global basis are all people that I’ve been working with for a very, very long time. While I come from what is a very successful entertainment brand and helped grow a global entertainment brand, the transition for me to sports was more about me learning about the specific sport of kickboxing than it is on a business-to-business basis, or a business-to-consumer basis that we have here in America and globally.”