The world of kickboxing has a rich history to fall back upon so we here at LiverKick figure, why not? Why not give a glimpse into some of the fights from the past that have made up this wonderful sport and tie it all in to the present. The kids on the Instagram and Twitter like to call Thursdays "Throwback Thursdays," I'm just going to say that this is a LiverKick Throwback.
Let's travel back in time now, all the way back to 2004. Yes, 2004, almost exactly ten years ago to the day, on July 7th, 2004. The K-1 World MAX Finals were the hottest ticket in town since Masato's win in the first ever tournament back in 2002 and Buakaw Banchamek (formerly Por. Pramuk) vs. Masato was the fight that everyone was clawing to see. They were the best of the best; Masato representing the Japanese bushido spirit and Buakaw the best that Thailand had to offer (regardless of your opinion, he was the best in kickboxing at the time).
This fight was everything that K-1 was meant to embody; Japan vs. Thailand, the foreigner vs. the hometown hero and it delivered in spades. We can look back upon this fight and marvel at the display, the heart and fortitude shown and how K-1 saw Buakaw as a threat to their Japanese-centric MAX brand. This fight was the poor kid from Thailand against the groomed mega-star of Japan and it is beautiful.
This is probably the last that we'll speak of this because, well, it's time to move on, but Dave Meltzer in the latest edition of the Wrestling Observer Newsletter gave a tangible number for GLORY Last Man Standing's PPV buys. That number was an estimated (read: estimated, not official) 6,000. GLORY took a gamble on American PPV and that gamble didn't seem to be at the right time or the right conditions to work out for them.
That being said, before anyone goes into a tailspin over this, think of it like this; sure, this was a big show for GLORY and they put together a bigger card and had to spend a bit more to promote the PPV. That is absolutely true, but they've put on shows like this before that were not supported by any PPV income, so while this probably means that GLORY is not going to continue forward in the PPV business, there was an additional stream of revenue for the event and this was a worthy experiment. Honestly, 10,000 buys would have been a "win" for GLORY, so falling short of that in a respectable manner is not bad, not bad at all.
American audiences are not ready for kickboxing on PPV just yet, or if they are, it just came at a bad time in the summer where we've seen even the UFC's numbers lower than previous years. For now the Spike TV numbers have been consistent, which is a good sign of GLORY attracting and maintaining an audience, now we just have to wait for their breakthrough moment to happen to start pushing things further.