This is probably the last that we'll speak of this because, well, it's time to move on, but Dave Meltzer in the latest edition of the Wrestling Observer Newsletter gave a tangible number for GLORY Last Man Standing's PPV buys. That number was an estimated (read: estimated, not official) 6,000. GLORY took a gamble on American PPV and that gamble didn't seem to be at the right time or the right conditions to work out for them.
That being said, before anyone goes into a tailspin over this, think of it like this; sure, this was a big show for GLORY and they put together a bigger card and had to spend a bit more to promote the PPV. That is absolutely true, but they've put on shows like this before that were not supported by any PPV income, so while this probably means that GLORY is not going to continue forward in the PPV business, there was an additional stream of revenue for the event and this was a worthy experiment. Honestly, 10,000 buys would have been a "win" for GLORY, so falling short of that in a respectable manner is not bad, not bad at all.
American audiences are not ready for kickboxing on PPV just yet, or if they are, it just came at a bad time in the summer where we've seen even the UFC's numbers lower than previous years. For now the Spike TV numbers have been consistent, which is a good sign of GLORY attracting and maintaining an audience, now we just have to wait for their breakthrough moment to happen to start pushing things further.
Dave Walsh has been covering MMA and Kickboxing since 2007 before changing his focus solely to Kickboxing in 2009, launching what was the only English-language site dedicated to giving Kickboxing similar coverage to what MMA receives. He was the co-founder of HeadKickLegend and now LiverKick. He resides in Albuquerque, New Mexico where he works as a writer of all trades.
His second novel, Terminus Cycle, launches on March 24th.