Sports apparel brand adidas has been making a big push into the world of Martial Arts over the past few months with their latest move being an interesting one, to say the least. Today adidas announced that they are teaming up with New York muay thai promotion Friday Night Fights. Adidas seems inspired to look outside of the box in their sponsorships and teaming with Friday Night Fights is a tremendous opportunity for the New York-based promotion that has been making waves for years.
“From our perspective as a brand that so many expect so much from, connecting with the right grass roots fight promotion means everything. Our objective is support the core audience and everyday blue & white collar warriors,” “The women and men who embrace what it means to face your goals and improve yourself every night you hit the gym are who we care about. This is our company obsession. How do we serve these dedicated people and their beloved sport? The answer is clear.: We form an alliance with Friday Night Fight’s.”
ACS’s Managing Director Scott Viscomi continues, “when you come to their events, you can feel the energy in the room, it’s electrifying! Justin and his team are long term pro’s who know what it takes to match great athletes, and entertain the people buying seats. As we work to remind the core market of adidas’ long and rich history in Olympic Judo, Tae Kwon Do, and Boxing to Professional Boxing, MMA, and Kickboxing, we couldn’t have a better strategic partner than FNF to relaunch our Muay Thai programs."