In the brief amount of time that GLORY was airing on Spike TV many were critical that there weren't more stars born from the organization, or that the fighters never really connected to their audience. This, of course, is true to an extent, but where should the blame lie in such a situation? Many point to Spike TV's lack of support and marketing. There was no real "shoulder programming" on the network to promote the events or the personalities. On the other hand, GLORY has been doing YouTube videos hyping up their events and while the production is slick and up to industry standards, without these fighters been more well known they were simply set dressing that didn't tell a story.
Former GLORY Welterweight Champion Joseph Valtellini might be on the sidelines thanks to concussion related issues, but that doesn't stop him from having an opinion on these matters. If you were to reflect on GLORY's run in America thus far it would be safe to say that Valtellini has been one of the few names that has stood out from the rest of the crowd. Obviously a talented fighter inside of the ring, what made him so popular were the things that he did outside of the ring. His personality stood out, without being too over the top, and fans responded in kind.
Today he aired some of his frustrations via Twitter on how other fighters, media and fans have been pointing fingers everywhere but towards the fighters themselves, who are, in the end, responsible for their own lives and careers. His take is, in the least, sobering while also being educational to some fighters who are struggling to capture the hearts and minds of audiences like Valtellini was able to do in a short period of time. The secret? Don't be afraid to be yourself, even if that is slightly amplified to be more visible.
Think pro wrestling.
Seen a lot of BS as to why KB isn't more popular. Stop blaming the orgs. Fighters need to look at this like a biz and promote themselves— Joseph Valtellini (@BazookaJoeV) October 29, 2015
Look at MMA and how fighters promote themselves. It's the entertainment business. Be a brand no longer enough to just fight @LiverKickdotcom— Joseph Valtellini (@BazookaJoeV) October 29, 2015
Half these Kickboxers have the personality of a bag of sand and wonder why no one wants to watch them? Ppl only watch what they care about— Joseph Valtellini (@BazookaJoeV) October 29, 2015
He literally copied old territory days wrestling promos word for word. https://t.co/BC9Dxr5dfx— Liver Kick (@LiverKickdotcom) October 29, 2015
It's frustrating fighters want @GLORY_WS to promote them when they don't promote themselves. Take responsibility for your career— Joseph Valtellini (@BazookaJoeV) October 29, 2015
I see holdouts from @GLORY_WS why shud u be signed if u never drew a dime? Prove u can draw money and u will get paid money.. Basic Econ— Joseph Valtellini (@BazookaJoeV) October 29, 2015
Not everyone will agree with Valtellini, but his success within the sport is beyond reproach. He's a smart guy and he has done a lot for himself, maybe it's time for people to listen to what he has to say.