Social media completely rules our modern lives in awkward and sometimes negative ways. A fighter like Jon Jones would have been a huge star and everyone's favorite in a pre-internet era, but in an age where he can take to Twitter or Instagram and say something stupid, he tends to do exactly that and it only hurts him and everyone around him. His latest little mistake was addressing fans on Instagram in regards to him "ducking" Gustafsson and wanting to fight Cormier instead. He quickly took the video down, but this is the internet and nothing truly goes away.
As for Gustafsson, he wants his UFC Light Heavyweight Championship bout and he wants it now, which prompted him to hit Facebook with a call out of his own.
Jon "Bones" Jones, be a man, be a champ and sign that bout agreement and stop running. Keep in mind that after I beat you and become the champ I might be doing the same to you when you chase me for a rematch, as a revenge for not accepting my challenge.
Sooner or later you will have to face me, just make it sooner!
The fans wants this fight, UFC wants this fight and I want this fight, and I damn deserve it.