Social Media is a very big deal these days, keeping up with your fans, friends and peers has become a lot easier. Zuffa has even instituted a bonus program for UFC and Strikeforce fighters who use Twitter to intelligently promote themselves and their respective brands. With that comes the advent of the world of mobile computing and how smartphones have taken over the world of technology. I've spent the past four years of my life with some form of smartphone, from old Windows Mobile hunks of junk with a stylus, to ones that I was able to flash Android on via SD card (I'm a phone nerd, shoot me), to an array of Android phones (and an iPod Touch to stay in tune with the Apple world), from the HTC Hero, Moto Droid and Moto Droid X. I've always felt like the smartphone was the next step in technology that would be pivotal to society, probably the biggest leap forward since the internet.
While that might sound ridiculous to some, those are probably people who don't own a smartphone. There is a reason why people used to call BlackBerry phones "CrackBerries." Smartphones are addictive and keep you constantly connected to the world. My phones before smartphones were used for occasional phone calls and usually just text messaging and maybe a poorly hacked together email on a slow-as-molasses internet connection. Maybe I had 2 songs on the phone before it filled up. Now I use my phone for everything; it has a good selection of music on it, has a few movies for when I'm traveling, I have two applications for Twitter spread over three accounts, Facebook, the main way I check and send emails, I even have it synched up to my home laptop so I can access my entire music catalog on the go without having to worry about filling up my SD card. It is also the main way that I get news, as when I wake up every day I check a select few newsreader applications.
It's Showtime has thrown its hat into the ring into the world of mobile applications, targeting the two biggest platforms with the most market share. iPhone and Android have been neck-and-neck for a while now, if you stay up on mobile news you'll know that some reports are that Android has more activations a day but iPhone will have more web browsing and so on. Basically, if you have a smartphone you probably have an Android phone or an iPhone, that or you have a BlackBerry or Windows Phone through work. It's Showtime announced that they will support those two platforms in the future, though, so if you are an early adapter for Microsoft's latest OS or you can't let go of the glory days of BBOS you won't be left in the dust. If you have Palm, well, you bet on the wrong horse in the race, but man that OS sure is pretty.
This is a great move, after announcing expansion into the United States with the HDnet deal it is incredible timing. It is a basic newsfeed application with tabs on the bottom to each section. The sections are News, Video, Chat (a message board-like thing), Photos, Agenda and Settings. The first few are self-explanatory, the agenda shows the upcoming schedule and Settings allows you to link in your Twitter, Facebook, LinkedIn, etc. So yes, you can have your Badr Hari videos on the go.